Picture this: you’re scrolling Facebook on your device and suddenly you see a news story pop up with a headline that catches your eye. The channel isn’t local to you, and you know you’ve never seen that page before. It’s possible that above the news story, Facebook has let you know that a former coworker has commented on the news story, and then Facebook shows you the comment your coworker left.
You scroll by, but you read the headline, and maybe even a little blurb and your coworker’s comment.
You scroll past a meme about alcohol consumption during social distancing. You scroll past a meme about homeschooling kids. You scroll past a scathing political meme.